Chapter 5: Big Data Summary

WCChap5This chapter focuses on an extremely important area related to online and digital activity – the collection, use, and storage of data – especially as relating to client or potential client information.  The debate between enhanced targeting marketing to meet customer needs and personal privacy concerns will be discussed and will include: big data, the big data ecosystem, the data cycle, personally identifiable information (PII), data breaches and protection, recent attempts to control this area (legislation), and best practices.