This chapter explores the use of digital and online activity as it relates to employee-employer relationships and constructs. The chapter progresses based on the employment cycle: recruitment, hiring, employment, and termination. Specific discussions on social media policies and strategies; the mobile workforce; millennials and other worker generations; monitoring of employee online activity; employee privacy concerns, etc.
This chapter focuses on different aspects of digital identity in relation to a corporation’s reputation including: Executive Identity (specific individuals in the corporation) and Brand Identity (virtual presence) of the corporation. The chapter defines these two identities and how they differ; explores why they are important in the digital space. and how they can be tarnished or lost because of digital activity. In addition, online activism (and Hacktivism), social scoring, digital influence, and online credentials are discussed. The chapter offers various lessons learned and best practices to protect the identity and the corporate’s reputation.
This chapter gives an overview of various internal and external risks associated with digital and online activity. The internal explores corporate security perception, priority and budget setting, traditional and shadow information technology (IT), mobile and the Bring Your Own Device (BYOD) trend, and people, including employees, vendors and third parties that can lead to cyber-risks such as computer security; computer viruses; computer fraud; etc. The external looks at issues with a lesser element of control for the corporation such as technology advances and new devices, cloud computing, hacking, regulation, and natural disasters and squirrels.